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SEO case study

Makkah Laundry Go: a new site quoted in Google’s AI answers in seven languages within eight weeks

A multilingual SEO case study from Search Console: a new hotel laundry site in Makkah, first on Google in three languages and in AI answers in seven.

Clay folded towels, a laundry bag, a delivery scooter and a small hotel tower on a cobalt field

makkahlaundrygo.com

Laundry service in Makkah, in eight languages

180appearances in Google’s AI answers since 2 Sep.

  1. Week from 2 Sep: 1
  2. Week from 6 Sep: 0
  3. Week from 13 Sep: 2
  4. Week from 20 Sep: 14
  5. Week from 27 Sep: 37
  6. Week from 4 Oct: 29
  7. Week from 11 Oct: 41
  8. Week from 18 Oct: 56
Google impressions
2,527
languages it’s quoted in
7

Where it ranks on Google

Makkah Laundry Go collects laundry from hotel rooms in Makkah and brings it back in three hours on its express service, or ten on its standard one. Its customers are pilgrims staying near the Haram. They come from Indonesia, Egypt, Turkey, Pakistan, Bangladesh, France and dozens of other countries, and they search in their own language, almost always on a phone.

The domain appeared in Google for the first time on 2 September 2026. Every figure below comes from its Google Search Console, exported on 26 October 2026. Positions were checked by hand on Google the same day.

One site, eight languages

A pilgrim from Jakarta searches in Indonesian. One from Istanbul searches in Turkish. A site in English alone would be invisible to most of them, so this one is published in eight languages: English, Arabic, Urdu, Bengali, Hindi, Indonesian, Turkish and French.

Each language has its own address, such as /ar, /tr and /fr, and every version names all the others with hreflang tags, plus an x-default for everyone else. That is how Google knows to show the Turkish page to a searcher in Turkish, rather than guessing.

The searchers are on the move, and it shows: 2,258 of the site’s 2,527 impressions, 89%, were on phones.

Where it ranks now

These are the searches a guest types when the hotel laundry is too slow or too dear:

  • makkah hotel laundry pickup and delivery: first.
  • غسيل وكوي فنادق مكة (Arabic for “Makkah hotel laundry and ironing”): first.
  • blanchisserie hôtel makkah (French): first.
  • mekke otel çamaşır yıkama (Turkish): second.
  • hotel laundry makkah: third.

Positions shift a little by place and person, so treat each as where a searcher in Makkah would most likely see it.

The language versions do better than the English page on average. In Search Console, the Indonesian version’s average position is 5.8, the Turkish 6.4 and the French 6.6, against 14.4 for the main English page. One likely reason: far fewer laundry sites in Makkah publish in those languages.

AI answers: from one a week to 56

Google’s AI Overviews and AI Mode quoted the site once in its first week. From the third week on, the count rose in every week but one. That is the part of this site’s story that keeps climbing.

Week fromAppearances in Google’s AI answers
2 Sep (part week)1
6 Sep0
13 Sep2
20 Sep14
27 Sep37
4 Oct29
11 Oct41
18 Oct56

That is 180 appearances in all, and they came through seven of the eight languages: Arabic 78, Indonesian 33, the main English page 30, Turkish 19, French 15, Bengali 3 and Urdu 2. The searchers who saw them were in 22 countries, led by Saudi Arabia, Indonesia and Egypt.

An AI answer in Indonesian needs a source in Indonesian. Publishing in the languages your customers speak puts you in answers that English-only competitors can’t reach.

What’s next

The biggest prize is still ahead. The plain English search makkah laundry drew 706 impressions on its own, but the site averages sixteenth for it, on page two. Winning that search, and turning more of the pilgrims who see the site into WhatsApp orders, is the next climb. We report on both every Monday.

If your customers search in more than one language, the same approach works for you: a real page in each language, tied together so Google shows the right one. Our technical SEO audit sets up the hreflang tags, and monthly SEO writes the pages.

More SEO case studies Another climb.

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