SEO case study
boiler.best: a new domain in Google’s top three across Bangladesh’s factory belt in eight weeks
An SEO case study from Search Console: how a brand-new industrial boiler site reached the first result in nine Bangladeshi cities, and 940 AI answer appearances.

boiler.best
Industrial boilers, Bangladesh
4,339Google impressions since 27 Aug.
- impressions last week
- 557
- countries
- 94
In Google’s AI answers
940
Since September. Its boiler certificate guide is quoted most, 606 times.
Where it ranks on Google
- Position 1boiler service in gazipurAlso first in Tongi, Savar, Ashulia, Narayanganj, Narsingdi, Cumilla, Bhaluka and Mymensingh
- Position 1emergency boiler service bangladesh
- Position 2industrial boiler service bangladesh
- Position 2boiler spare parts bangladesh
- Position 3boiler service in chattogram
boiler.best sells, installs and services industrial boilers in Bangladesh. Its buyers are maintenance managers and owners of garment, textile, food and feed factories, clustered in a handful of industrial zones. In late August 2026 the domain had never appeared in Google. Eight weeks later it was the first result for boiler service in nine of those zones.
Every figure below comes from the site’s own Google Search Console, exported on 26 October 2026. Positions were checked by hand on Google the same day.
The starting point: a domain Google had never seen
A new domain has no history, no links and no reason for Google to trust it. Its first impressions arrived on 27 August: twelve of them, that week. That is the honest baseline for everything that follows.
| Week from | Google impressions |
|---|---|
| 27 Aug (part week) | 12 |
| 30 Aug | 129 |
| 6 Sep | 473 |
| 13 Sep | 478 |
| 20 Sep | 698 |
| 27 Sep | 717 |
| 4 Oct | 629 |
| 11 Oct | 646 |
| 18 Oct | 557 |
The site reached its working level within three weeks, and has held it since: searches from 94 countries, with Bangladesh far ahead.
Where it ranks now
These are the searches a buyer types when a boiler fails or a licence is due, not vanity terms:
- boiler service in gazipur: first. Also first in Tongi, Savar, Ashulia, Narayanganj, Narsingdi, Cumilla, Bhaluka and Mymensingh.
- emergency boiler service bangladesh: first.
- industrial boiler service bangladesh: second.
- boiler spare parts bangladesh: second.
- boiler service in chattogram: third.
Positions shift a little by place and person, so treat each as where a searcher in Bangladesh would most likely see it.
Why it ranks: one page per place a buyer works
Bangladesh’s readymade garment industry sits in a few dense belts: Gazipur and Tongi, Savar and Ashulia, Narayanganj, Bhaluka and Mymensingh, Chattogram. A factory manager searching for help adds the place to the search, because a technician three hours away is no use at 2 a.m.
So the site has a page for each industrial zone, such as Gazipur and Tongi and Bhaluka and Mymensingh, each written about that zone rather than with its name swapped into a template. Pages for the industries it serves, from food and beverage to rice and feed mills, sit beside them, and the whole site is published in English and Bangla.
That structure answers the search as it is typed. It is why a domain with no history can outrank directories and older competitors on these searches within weeks.
The surprise: a guide that AI answers keep quoting
Search Console now reports how often a site appears in Google’s AI features: AI Overviews and AI Mode. boiler.best has appeared 940 times since September.
Most of that comes from one page: a guide to boiler inspection and certification under the Bangladesh Boiler Act. It was quoted 606 times on its own, and drew 1,847 impressions in ordinary results. The site’s two biggest searches, boiler license renewal and boiler license, are the questions that guide answers.
One plain, well-sourced answer to a question every factory faces did more for AI visibility than any amount of selling.
The pattern matches what we see elsewhere. AI answers lift facts: who issues a licence, how often, what the inspection checks. A page that states them clearly, in one place, is the page that gets quoted. We cover how to write that kind of page in how to get cited in Google’s AI answers and ChatGPT.
What’s next
Eight weeks is the start of a climb, not the end. The service pages for repairs and maintenance still sit well below the zone pages, and turning more impressions into calls is the next job. We report on both every Monday.
If your business sells to a specific place or industry, the same approach works: one honest page for each place and each question your buyers bring to Google. Monthly SEO is how we do it, from a few pages a month.
